BUSINESS RE-DESIGN
STRATEGY
BUSINESS REDESIGN: LAUNCHPAD
Video credit: Artscape Launchpad
CLIENT
ARTSCAPE LAUNCHPAD
In 2021, 80.3% of hubs received funding from the City of Toronto for encouraging the creator's economy creative and cultural industries.
Artscape Launchpad is a creative entrepreneurship hub that provides co-working, events space, design & fabrication, and digital media facilities to support creatives looking to start and grow their careers and businesses. Their goal is to be a growing part of the creative economy and create a niche in untapped opportunities at the intersection of arts, creativity, and the innovation of the urban economy.
Our assessments highlighted the Launchpad team being overstretched due to challenges faced during Covid-19 which has resulted in internal tensions, organizational identity crisis, and operational difficulties.
With the stakeholders, we crafted an innovation intent of Launchpad aiming to be a fully-sustainable revenue-based non-profit in the creative economy in Toronto.
The strategies to achieve the aim focussed primarily on identity creation, market visibility, internal operations optimization, new revenue streams, and research and development.
Read the Strategic Report below:
OUR PROCESS
Understanding the client's vision, positioning in the business ecosystem, and pain points
DISCOVERY
\LIMITED RESOURCES
\UNDEFINED FUNCTIONS & ROLES
\MARKETING MISALIGNMENT
\LOW COMMUNITY ENGAGEMENT
Pain points
DEFINING
CHALLENGE STATEMENT
How might Launchpad build a viable funding model to fulfill its vision of supporting creatives in their work
INNOVATION STATEMENT
By 2032, Launchpad aims to be a fully self-sustainable revenue-based non-profit leader in the creator's economy in the GTA.
Photo credit: Artscape Launchpad
\VISIBILITY
\OPTIMIZING INTERNAL OPERATIONS
\RESEARCH & DEV
\NEW REVENUE STREAMS
DEVELOPING STRATEGIES
\IDENTITY
IMPLEMENTING
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